Independent, evidence-based research on AI strategy and implementation in pharma and life sciences. Rigorous frameworks, vendor assessments, and toolkits built for the people deciding where to place their bets.
Every report is built on the same vendor-agnostic framework. Five dimensions, thirty-one sub-dimensions. We use it to score Veeva, Adobe and Salesforce in the flagship report, and you can use it to assess your own stack.
The first series scrutinises the platforms that pharma builds its customer experience on. A flagship vendor assessment of the Big Three, deep-dives on each of the five framework dimensions, and a capstone toolkit that ties it all together.
AVAILABLE NOW · FLAGSHIP REPORT
The Big Three Assessment: Veeva, Adobe & Salesforce
“No single vendor leads across all five dimensions.”
Veeva leads CRM and compliance; Salesforce wins on platform breadth; Adobe owns content and experience.
Structural gaps appear at the orchestration and data seams between the three.
Best-of-breed beats single-suite on 3 of 5 dimensions, but not without integration cost.
Scores are illustrative. Full methodology in the report.
DIMENSION DEEP-DIVES
One report per dimension.
Each card flips from Coming Soon to a sneak-peek plus a gated report as the dimension publishes.
D1 · CRMCOMING SOON
CRM & Customer Management
How vendors model HCP and patient relationships, consent, and territory. The system of record for every downstream interaction.
D2 · CONTENT SUPPLYCOMING SOON
Content Supply Chain & Compliance
MLR review, modular content, and approval workflows. Where regulatory rigor meets the need to ship faster.
D3 · CONTENT CREATIONCOMING SOON
Content Creation & Experience Delivery
Generative production, personalization, and channel delivery. Turning approved assets into experiences that land.
D4 · DATA PLATFORMCOMING SOON
Data Platform & Intelligence
Unified identity, analytics, and the AI substrate. The layer that decides whether personalization is real or theatre.
D5 · OMNICHANNELCOMING SOON
Omnichannel Orchestration & Engagement
Next-best-action, journey orchestration, and field to digital handoffs. Where the whole stack is judged in the moment.
THE EXPANSION MECHANISM
New dimension reports drop into this grid as they publish. Same framework, more depth. No redesign.
THE COMPLETE TOOLKIT · CAPSTONEUNLOCKS AFTER D1 · D5
Build your own CX stack.
The series capstone pairs a holistic assessment with an interactive Platform Selection Toolkit. Pick vendors and architecture patterns that match your operating model.
